Born and brought up in Delhi, the capital city of India, I worked and lived in many different countries before moving to North America, which has become my home ever since. 

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One thing that has always intrigued me is how some brands enter your subconscious mind, and even without you realizing it, you become an advocate of that brand; a classic example is 'Apple.' I don't have brand loyalty, and I'm always open to switching for a better deal, but somehow, I have become quite loyal to Apple and am ready to pay a premium to use its products. This happens when you work towards delighting your customers rather than just focusing on making money; the irony is that brands that focus on delighting customers make much more money than companies that concentrate on just making money.

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I have developed a strong passion for understanding how some brands can relate easily with you while others struggle. What makes you spend more dollars on your favourite brand and still achieve a sense of satisfaction?

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Having worked extensively for 15+ years across different aspects of business with some of the best brands in the world, like Samsung, Nestle, Airtel, OpenText and several start-ups, I have learned some of the most compelling marketing strategies and customer delight measures which can directly impact the bottom line of any company. Whether it’s an established brand or a new name in the market, if we follow these strategies, which consist of understanding the customers and your buyer's personas, creating a solid messaging which can connect with the customers, and creating a feedback loop to track how your customers feel across along their lifecycle, we can quickly expect a growth of up to 10% Y/Y. I have worked within an agency environment and established brand grounds in the most challenging markets like the US, Canada, India, UAE, etc., following these practices.

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I'm following a dream of making a name for myself in the marketing world by implementing creative product marketing strategies that contribute to companies' success. I have executed numerous marketing strategies, NPS strategies, and established products worldwide. Now, I'm looking for opportunities to use all my experience and expertise and make a name for myself in the North American market.

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Apart from my passion for marketing, I’m a great cook. I love to travel a lot and explore different cultures and cuisines; if not travelling, you can find me playing sports or hiking. I’m a certified meditation coach, so I know how to manage my stress and can help others live their lives to the fullest with this fantastic art.