Skills Inherited
Expertise Across All The Stages of Product Life Cycle
Concieve
Discover Opportunities
​
Validate Product / Market Fit
​
Develop Preliminary Documents
Plan
Create Roadmap
& Strategy
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Finish Business
Plans
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Deliver Final Documents
Develop
Solidify
Develop Plans
​
Finish Beta
Plans
​
Final Feature
List
Qualify
Run Beta /
Pilot Program
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Finish Launch
Plan
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Test Messaging
& Positioning
Launch
Release Product,
Gather Feedback
​
Finish Marketing
Plan
​
Perform Post
Morterm
Maximize
Retire
Solidify
Business Plans
​
Finish Beta
Plans
​
Final Feature
List
Run / Monitor Marketing
​
Support Sales
​
​
Plan EOL &
Next Release
Product Launch
This was a major product launch in which major businesses of Dubai were invited for a day long event. I managed and coordinated the entire launch from conceptualization to execution. The event was a huge success as we managed to close deals in excess of $1.1mn through the qualified leads we generated through the event.
Conference
I represented my company in Dreamforce, which is an annual event of Salesforce and one of the biggest in the world. It was a week-long event and the idea of our participation was to understand the latest trends in marketing automation and align our marketing strategies to make sure we are using the latest technology.
Marketing Event
I was instrumental in successfully overseeing the ABM and drip marketing campaigns for the success of this event. By executing the targeted campaigns well before the event I was able to generate interest within our prospects. We successfully increased the product portfolio of our existing clients in excess of $760K.
'Logically Minded,
Creative at Heart'
Product Marketing
For any product to be successful, it requires proper planning and execution across different phases of the product life cycle. I'm a certified PMM with over 13+ years of successfully launching products and making them succeed in some of the most challenging markets in the world. It's all about how creatively you can connect with prospects with your USP.
Campaign Management
The better you can track the performance of your campaigns, the more successful your subsequent campaigns will be. Campaign ROI is a journey and not a destination. I have successfully created campaigns strategy for top brands worldwide, like Pizza Hut, Dunia Finance, PUMA, Gant etc., with up to 150% ROI. It's about tracking the campaign performance and implementing your learnings in the next campaigns.
Agile Marketing
​Nestle, Samsung, Airtel and almost all the companies I have worked with struggle with marketing automation. I have helped these companies implement Agile best practices using the latest technology and tools available. I'm a certified admin for Salesforce Suite, Hubspot, Zoho Suite, formstack, and many other leading solutions, making me a superstar in Agile Marketing.
Marketing Analytics
Marketing is all about tracking what is working for you and what is not. It's about understanding your customer needs and segmenting your prospects for targeting. I have used techniques like 'Test and Control', 'A/B Testing' etc to track marketing success. Also, analyzing competitors, market dynamics, USP etc to ensure highest marketing effectiveness.
Targeted Marketing
​One size fits all is never true with marketing. With the commencement of AI, social media and a huge list of tools that track every movement of yours it is vital that you target your customers with a targeted approach. I have been instrumental in designing targeted marketing strategies for the top MNC's around the world.
Customer Relationship Management
​If you can put your self in your customers shoes, you can easily understand what they must be facing. This is the only golden rule of a great CRM. I have always had the best of my clients and my clients have always trusted me with repeated business
Sales Enablement
​I can inherit the most difficult training to any level of the audience. It's all about understanding the weakness of your trainees and guiding them to overcome it. I have given many trainings internationally. I can easily be compared with some of the best trainers globally.
Cross-Functional Colaboration
​I have handeled teams of different sizes and have always had a great feedback. If you want your team to give their best, its important to be one of them instead of being above them. Leading by example, guiding and mentoring your team members ensures 100% productivity.